✔ We understand the value and importance of qualitative research both as stand-alone work and to accompany quantitative research as part of a total research program.
✔ We have a team of expert qualitative researchers who have many years of experience of qualitative research and keep completely up to date with the latest thinking in qualitative research through their membership of the Association of Qualitative Research.
✔ We are not only experienced in qualitative research conducted in English and in the UK but also in quantitative research conducted in many other languages across Europe and beyond.
✔ We conduct qualitative research among the full spectrum of healthcare stakeholders from patients to key opinion leaders and senior healthcare decision makers as well as GPs and specialists.
✔ For each piece of qualitative research, we select and recommend the approach which we feel is the most appropriate.
✔ Our standard approach is to conduct pilot interviews before proceeding to main stage fieldwork with interim top-line de-brief and discussion with the client, so that we can be sure to be totally responsive to the project needs and market dynamics.
✔ We always offer a full de-brief and workshop at the end of each project to assist our clients in assimilating the findings and integrating them into their marketing plans.

Our Quantitative data collection methodologies include:
         ✔ In-depth Interview
         ✔ Online FGDs & IDIs
         ✔ Focus Group Discussion
         ✔ TDIs
         ✔ Dyads/Triads
         ✔ Mystery Shopping
         ✔ Bulletin Boards
         ✔ Ethnographic Approaches

✔ Quantitative research focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.
✔ Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys.
✔ Our senior team of experienced marketing and research professionals can guide your organization in solving marketing and research issues.
✔ We offer you sound qualitative market research. Whether as a full-service offer or as support for individual services.

Our Quantitative data collection methodologies include:
         ✔ Face to face Interviews
         ✔ CATI/CAPI/PAPI
         ✔ CAWI (Computer Aided Web interview)
         ✔ Phone/Recruit to web surveys
         ✔ Online Panel Research
         ✔ Desk Research

✔ Healthcare research is of prime importance to society in general and individuals in particular.
✔ It can provide important information about disease trends and risk factors, outcomes of treatment or public health interventions, functional abilities, patterns of care, and health care costs and use.
✔ The different approaches to research provide complementary insights.
✔ We conduct qualitative & quantitative research among the full spectrum of healthcare stakeholders from patients to key opinion leaders and senior healthcare decision makers as well as GPs and specialists. For each piece of research, we select and recommend the approach which we feel is the most appropriate.
✔ Our researchers come from a variety of disciplinary backgrounds.
✔ The workforce includes an array of professionals and disciplinary perspectives, including fields such as: Medicine, nursing, dentistry, Health care policy, research, administration & management, pharmacy, and allied health and Social and behavioral sciences.

✔ Know which strategies are gaining traction so you can acquire and compete early.
✔ Understand your users so you can find partners and channels that resonate to grow your audience.
✔ We observe how they interact with and respond to brands, products and packaging, and services.
✔ We distinguish between what they say they want and what makes them buy.
What they want to hear from you and how they want your brand to speak to them and fit into their lives.
✔ We provide clear and precise direction on how to improve your customers’ experience.
We work with surveys and all other kinds of customer data to identify how to make your customers happier and improve profitability.
We work in close co-operation with our clients – our goal is to make a positive change in the way your customers are treated.
✔ We believe in your marketing and creative teams and want to use research to guide them, not decide for them.
✔ With your strategic objectives as our focus, we get inside consumers' heads to understand their attitudes, behaviors and motivations in order to unearth valuable, actionable insights that will help to shape your brand strategy and identify opportunities that will boost your business' bottom line.
✔ We use the full range of qualitative and quantitative techniques to undertake both ad hoc and tracking studies across a range of therapy areas and territories.
✔ We conduct rigorous consumer and B2B data collection and provide robust panel sampling via a variety of methods.
✔ Our insights help Organization in Product Revitalization as per Consumer demand.

✔ Online qualitative research refers to focus groups, individual depth interviews (IDIs) and other forms of qualitative research conducted online rather than face to face or via telephone ✔ online focus groups can provide cost-effective qualitative insights through an interactive online HTML-based forum.
✔ This option is excellent for any type of visual stimuli including print ads, website screenshots, streaming video product demonstrations or television commercial testing.
✔ In addition to online focus groups and IDIs, online qualitative research can include diaries, blogs, market research online communities (MROCs), and ethnography.
✔ Individual depth interviews (IDIs) - Traditionally ran face to face or by telephone, IDIs typically involve an interview between the researcher and the research participant lasting 30–60 minutes.
✔ Diaries and blogs - In this type of research, participants record information over a given time period, as specified by the researcher.
Often, this method is used to ensure that participants undertake (and make a record of) certain tasks before taking part in focus groups.
✔ When diaries are used, the information is not shared with other participants. Conversely, when using blogs the information is shared both with participants and researchers.
✔ We offer Online Research in both Quantitative as well as Qualitative.

We provide our client below Pre-Field Services:
✔ Desk Research
✔ Survey Programming & Hosting
✔ Questionnaire Designing
✔ Translation of Questionnaire